Following Facebook’s rebrand as Meta and several companies’ serious intentions for the metaverse, Morgan Stanley announced that it would be the “next big investment theme” in a note.
15 years back, software-as-a-service and the cloud had evoked a similar tectonic shift, leading the value of some companies to skyrocket and opening up a new economy for a cluster of players.
For several businesses that were at the right place at the right time, their growth trajectory changed for good.
Now, as we close out 2021, what are the potential business impacts we could expect in the next few years, as metaverse technologies are developed and gradually deployed?
To explore this, we need to first understand why the metaverse is a revolutionary market force in the first place.
How Will the Metaverse Change the Business Landscape?
The metaverse is defined as a 3D virtual space that mimics the physics of our real world but introduces the advantages of AR and VR technology to drive rich interactive experiences between multiple users, as well as between a user and their virtual environment.
Think of Matrix, where Neo could walk about a virtual urban landscape but also defy the laws of gravity if needed.
The metaverse, as envisioned by companies like Microsoft, Decentraland, Epic Games, and now Facebook, brings similar capabilities to technology users.
The business implications of the metaverse are immense. It would enable hi-touch interactions for remote users, employees, and customers. Employees can conduct face-to-face meetings without having to be there in person.
Customers can explore locations, trial new products, and even try customisations without having to travel to a store.
Further, there are new business opportunities to be explored when you defy the laws of physical reality. For example, data presentations don’t have to be limited to a 2D slideshow – you can actually model data in 3D and interact with your hands.
Similarly, customers visiting a virtual reality theme park in the metaverse can go on rides without the traditional safety limitations.
A New Country with No Trade Barriers
It has been argued that the metaverse will come to be treated like a wholly new territory of its own. It will allow businesses from different physical locations to participate in a singular market economy, without trade barriers.
The impact of real-world borders, treaties, and sanctions on the metaverse remains to be seen – but at its core, businesses will be able to trade freely without geographic constraints.
Eventually, one could imagine entire trading marketplaces and stock exchanges built in the metaverse that’s open to a much larger pool of investors than ever possible in the real world.
Understanding the Role of NFTs, Crypto, and Blockchain
Blockchain is one of the foundational technologies that will power the metaverse.
The metaverse is decentralised in nature, which means that no single entity will build it, own it or support it.
This requires an underlying architecture based on blockchain, which is already the case with metaverse platforms like Decentraland and Sandbox. Real estate in these platforms is considered as tradeable, blockchain-based assets.
Users can trade assets through cryptocurrency and property sold as NFTs ensure that assets remain non-interchangeable and retain their value.
In other words, the economy in the metaverse will depend entirely on blockchain and related asset classes like crypto and NFTs. In the future, we may have one, unified metaverse that converges the multiple platforms that are being built.
Businesses can expect to buy property as NFTs to set up their VR stores, and offer customers product catalogues that are priced using crypto.
What Can Business Do Inside the Metaverse?
The metaverse enables three primary use cases for business operations:
Provide services for the metaverse
The metaverse will have its own product and service requirements that can be met by businesses in the metaverse. For example, users might want to purchase VR accessories to personalise and “dress” their 3D avatars. Games could have artifact hunters to help players complete goals and earn money.
Tour guides in VR locations like theme parks or museums are another area where businesses can operate.
Sell meta-assets as NFTs
Businesses can also engage in the sales and purchase of virtual assets in the metaverse, in the form of NFTs.
Non-fungible tokens or NFTs are an increasingly popular digital asset class that confers upon the buyer a form of ownership license for a virtual product. In the recent past, tweets, memes, GIFs, and digital artwork have been sold as NFTs.
Businesses could find investment opportunities in the metaverse, thanks to demand for high-value NFTs.
Advertise real-world products in VR
The metaverse could also drive business growth in the real world through VR ads and marketing. Advertising in the metaverse could range from digital billboards outside of virtual collaboration spaces to product placements in VR games.
You could have end-to-end brand storytelling experiences like Nikeland, with downloadable brand offerings that reinforce product recall for physical stores.
Regulating Trade in the Metaverse
Business and trade in the metaverse will have multiple dimensions, making it a challenging task for regulatory bodies.
For one thing, the value of cryptocurrency is known to vary wildly on a daily basis; this calls for special measures for investor protection.
Also, the intrinsic value of NFTs is up for debate as the ownership license isn’t quite the same as for traditional goods and services.
Finally, there is a risk of large brands and market leaders getting a headstart and possibly monopolising ad messaging in the metaverse.
For instance, Gucci, Nike, Louis Vuitton, and Coca-Cola have been among the early movers in this space – this could make it difficult for smaller and emerging brands to carve out room.
Ultimately, the metaverse is poised to be the next iteration of the free market, only this time in virtual reality. It will have all the associated risks and opportunities – with regulatory intervention absolutely essential to ensure trading practices.
]]>The people are there. They want online products. You see the opportunities.
But the challenge appears when you try to promote products online. The competition is intense and often global.
You have huge names like Amazon to contend with. As the competition heats up, ad costs rise.
Finding the method that’s right for you and your business is the difference between paying unsustainable acquisition costs…
…and making a profit in the eComm marketplace.
The more aligned your digital marketing methods are the better ROI you’ll achieve. That’s regardless of the competition.
Let’s explore the best ways to promote products online and look at which ones will benefit your business.
Social Media Advertising
Social media advertising and eCommerce go hand in hand. 52% of product sales can be attributed back to Facebook.
Around 75% of a buyer’s touch points with a brand they buy from taking place on social media.
A Nuestar case study showed that Pinterest ads are 30% more effective than other display ads with 5x the sales. It delivered a stunning 28:1 ROI.
But is Facebook, Pinterest, or another platform right for your brand, audience, and products? Let’s take a look at each.
Facebook Ads
Are you considering Facebook ads? Here’s what you need to know.
Cost
A Facebook average cost-per-click (CPC) is about $0.40.
With a cost that low, you can promote products online for as little as $10 a day if you have a decent conversion rate.
Your costs can increase depending on certain factors. It’s important to consider them to get the most out of Facebook advertising.
First, the CPC may be higher if you sell in certain countries. This Adespresso chart shows that the average CPC in Japan is $0.73.
If you market in Greece, it could be as low as $0.17. This is 2016 data so this has gone up a little bit in the past couple of years.
Second, consider the time of year.
Just think about how many more ads you see for certain types of products before Valentine’s Day, Halloween, or Christmas.
If you’re trying to tap into a seasonal market, you can expect costs to be higher.
As a whole, you’ll spend the most money on any social media ads from October to December.
Third, costs are also impacted by the age you’re targeting. Targeting users ages 45-65 actually costs more.
That’s not surprising since this age group often has more money to spend.
Fourth, the time your ad appears impacts the price.
Costs tend to go up in the early morning when people are checking Facebook before work and then evenings after standard work hours.
But this varies depending on what you’re selling. Some products have a typical time slot.
For example, most people are thinking about dinner in the late afternoon.
This is when a time-sensitive ad is most likely to be clicked. It’s the best time to show your ad in terms of conversions.
But it’s also the most expensive.
In the example below, the meal service Blue Apron is running their ad at 4:30 pm, just before dinner time.
This ad is costing them more than it would at 10 pm or 6 am, but they obviously find the cost to be worth the benefit for that prime-time slot.
Placement of the ad can also drive your cost up. If you want an ad to appear in the news feed or Instagram expect to pay more.
That’s because you’re going to get more attention in these locations.
And finally, you typically pay more if your product is primarily purchased by females.
As a very broad demographic, it’s simply more competitive to reach women. More businesses are marketing to them.
It’s important to understand what’s driving your CPC up.
You’ll find that these and similar factors increase your ad spend on every social media platform.
Pay attention to what your analytics tools are telling you to keep costs low while making more sales.
Your expected click-through-rate(CTR) is about .90% but some industries do better than others.
Best Products to Sell on Facebook
Facebook is really good for any kind of legal or uncontroversial product or service.
Almost 1.5 billion people log in every day. Their interests and purchase behaviors are broad.
Not surprisingly, tech, retail, apparel, beauty, and fitness get the most clicks on Facebook.
Special Rules to Know About
You can sell almost anything on Facebook. But they do draw some limits.
They won’t let you sell the following through their ad system:
- Illegal, Rx, Recreational drugs, tobacco, and related paraphernalia
- Supplements that are considered unsafe
- Firearms
- Animals
- Products/Services that support Piracy
- Downloadable content
- Among others
When crafting creatives, keep the text under 20% of the ad space.
This isn’t just a social media rules on Facebook. Ads actually perform better on social media with less text.
Facebook wants your ads to perform well. That’s how they get paid.
Your Facebook ads appear in news feeds. Therefore, the more “not like an ad” the ad looks, the better it performs.
Less text helps accomplish this.
Instagram Ads
Instagram ads work off the Facebook ad system. So refer to the Facebook section above for most details.
And here’s what you need to know specifically about Instagram.
Cost
Instagram ads cost more. You might average $1.41 for a click.
But in the US, paying close to $4 in some industries isn’t unheard of.
If you opt to pay for cost per 1,000 impressions, that averages around $8.
Paying for these views may be beneficial when you’re launching a new brand and need to increase awareness fast, focusing on sales later.
The average click-through-rate on Instagram is 0.52%. That’s much better than most display ads.
But less than Facebook. Conversion rates, however, tend to be higher than Facebook. People like to engage and buy on Instagram.
Interestingly, if the person who clicks is on an Apple product, your costs go up. Remember, it’s all about the competition and the potential return.
62% of ecomm purchases are mobile. Apple holds the monster share of this buying behavior with iPhone.
On top of that, a Business Insider report released just this week stated that owning Apple products is the #1 indicator of personal wealth.
More wealth = more money to spend on your products. That is if they didn’t break the bank buying that $1,000 iPhone.
There’s a secret to getting lower rates on Instagram. January-March the CPC average tanks to under a $1.
This is a great time to do a push to increase brand awareness that you can then take into maintenance mode once the costs go back up.
Pinterest Ads
35% of Pinterest users are women making over $75k a year. Nearly 70% are making at least $50K. 10% make over $100K.
This puts most Pinterest users in a solid middle to upper-middle income bracket.
This makes Pinterest the place to market higher-priced and designer products to this demographic.
62% of users are millennials and younger Gen Xers (25-40).
Add to this the fact that 76% of users pin items because they want to purchase them later.
And 55% use Pinterest primarily to shop. Pinterest has the potential to drive a lot of traffic to your site.
If you need to promote products online that cost over $80, your brand needs to be on Pinterest.
But unlike Facebook and Instagram, where you target by selecting traits, Pinterest is built around keywords (similar to Google).
You’ll need to do some keyword research to advertise on Pinterest.
Know what people are searching for. What phrases do they use?
And recently, Pinterest announced the release of their Shoppable Pins.
With this feature, any marketer can upload and convert their products into Shoppable Pins.
It was only previously available to selected brands but now it can be accessed by everyone.
Now you can turn your product catalogs into Shoppable Pins wherein users can buy your products without leaving the platform.
Cost
Pinterest works on a cost-per-click system similar to Facebook and Instagram. You can bid as low as $0.10 and the CPC can vary a lot.
Watch your campaign closely and adapt to keep costs low.
When you promote products online using Pinterest, the average traffic increase is 30% with revenue increases of 200% – 300%.
If the above-mentioned demographic is your potential customer, Pinterest is the place to promote products online and make sales.
Getting the Most Out of a Social Media Ad Budget
Regardless of which of these social media platforms you decide to use, you need to get the most out of your ad budget.
If you don’t they’re not the “best” for you.
So here are some quick tips to help you keep costs low while making more sales through these platforms.
Set a Budget
The cost per click or per impression isn’t the only cost involved.
Someone needs to build the creatives, write copy and manage the campaigns, among other tasks.
Social media ads need ongoing maintenance. Get the costs written down so you don’t overspend.
Be Relevant
Instagram and Facebook give your ads a relevance score. It’s like the Quality Score in Google Ads.
If your ads don’t seem relevant to the users who see it, they will start charging you more and showing ads less often.
On average, you’ll pay $0.15 more per click and get 75% fewer clicks when the ad is deemed irrelevant.
To understand the relevance, consider this graphic from the automation software company HootSuite.
It goes from least to most relevant left to right. Do you see why?
Use Facebook’s ad set up tools to narrowly target the right audience when you promote products online on both of these platforms.
This not only helps you reach the right people. It also cuts down on the cost of misclicks.
You’ll make more online sales for less when you use targeted ads.
Pinterest also has a relevance score type system that’s driven by “Pinnability”. It’s less defined and continually being refined.
To be relevant on Pinterest, design a creative people want to pin. Watch how people respond to it.
Make changes to optimize and gain more visibility.
Use Stunning Visuals
Products that make an awe-inspiring visual are more likely to get shared. You’ll get more clicks.
If you’ve taken steps to increase your conversion rate, this translates to more sales. Now, your ad looks like a personal recommendation from a friend.
Whatever you’re selling, use imagery to evoke emotion. Earn those shares.
Create Seamless Landing Pages
A landing page isn’t your home page and it’s not a product category page.
In eCommerce, your landing page is most often the page where the person can buy the item you advertised by…
…clicking an “add to cart” or “buy now” button.
Facebook and Google actually look at your landing pages and factor this into your relevance score.
Create that seamless journey. You’ll have a higher conversion rate.
You’ll see your costs go down.
Social media advertising on Facebook, Instagram, and Pinterest are 3 of the best ways to promote products online.
Next, let’s look at the Google ad network to see the best ways to promote products online and make sales with their platform.
Google Advertising
There are many options when advertising through Google. Here are some of the best for eCommerce.
Google Shopping Ads
These ads give you a visual presence in Google search results among what is normally a page of text.
If you have a product that can make a strong visual impression, the ad space is worth the cost.
These ads also appear on Google’s affiliate websites (Google Display Network) giving you maximum exposure.
To use Google Shopping Ads, take some extra steps. Signup for a Google merchant account.
Share some product information with Google on a spreadsheet. And set your ads up in Google Ads.
Cost
You only pay for the ad when someone clicks. The costs for that click average just $0.76.
That’s compared to nearly $3 for a text ad on a search ad.
The click-through-rates (CTR) average 1.34%. Businesses using Google Shopping Ads are seeing revenue increases of 25% or more.
This can be attributed to the power of the visual. The CTR and conversion rates tend to be lower on these ads.
That’s reflected in the cost.
But visual ads have a more residual effect.
You’re increasing brand awareness and generating revenues well down the line even if the person did not click.
Special Rules for Google Shopping Ads
Google has a long list of interesting items they won’t promote. Here are a few.
- Fireworks
- Healthcare products/medicine
- Endangered Animals for sale
- Traffic devices ( that help you elude the police)
- Fake document creation
- Weapons of any kind
Google Remarketing Ads
A remarketing ad is a type of Google Shopping Ad Google shows on their Google Display Network after a person has visited your website.
Google puts a cookie on the visitor’s computer using Google Analytics. It can then trigger the ad.
You’ve probably seen these over the past couple years.
They’ve become frequent because they’re very effective when you’re trying to promote products online.
When people recognize a website they’ve recently left, they’re more likely to go back. That’s 400% more likely according to Adobe research.
This is huge if you consider that the cart abandonment rates average over 75%.
Additionally, 96% of people visit a website at least twice before they buy.
This leads to lost sales unless you intentionally bring people back around to finish what they started.
Remarketing gives you that second chance you need to make that sale.
43% of businesses are using remarketing to increase brand awareness. Repetition is important in marketing, as you know.
After visiting your site, they’ll see the ad for a couple of days on multiple websites that have agreed to show Google’s ads.
11% are using it to steal a competitor’s customers. Yes, you can remarket based on whether they visited your competitor’s website as well.
You can also use it for upselling. Maybe they completed the sale.
Now show them other items they may like through remarketing.
On top of all of this, most people like remarketing ads.
They just got distracted. You made it easy for them to come back.
Marketing fatigue is when people get tired of a certain advertiser’s ad.
Studies show that it takes twice as long for people to experience fatigue with remarketing.
Costs
You might expect these ads to cost more given how effective they can be. But they’re not that much more than regular shopping ads.
They average $1 per click. That’s less expensive than most text ads that appear in search results.
This is definitely one to consider regardless of what products you sell. It supports all of your other promotional efforts.
Google Search Ads
The thing about all of the visual ads we’ve been discussing is that they each allow very little (if any) text. Sometimes that’s a problem.
In various cases, visuals are less impactful. A picture is supposed to be worth a thousand words.
But sometimes 15-20 words is worth more.
Do you need to describe the value proposition of something? Are people unsure why they need it?
In these cases, regular search text ads are the best way to promote products online.
Text ads appear when someone searches for a keyword phrase like “DIY Hydroponics Kit”.
If you’re selling one, you may want your ad to appear when someone is searching for one.
Costs
Text ads are more expensive. When done effectively, they have a higher conversion rate than the average shopping ads or social media.
The ROI is definitely there. But you may experience sticker shock as you’re paying for clicks that don’t convert, especially in the beginning.
You can expect to pay $3 per click (or more) for a text ad when selling products.
Similar to social media, Google’s ads are only the way to promote products online when you apply effective strategies to maximize your ROI.
Let’s take a look at that next.
Getting the Most Out of Your Google Ad Budget
Here’s how to keep costs low on Google’s ad network.
Focus on the Quality Score
Pay attention to the Quality Score. You’ll pay more if you let it slip. Facebook will slowly stop showing your ad if it’s not relevant.
But Google will keep showing it while you pay exorbitant prices for the clicks.
Achieve a score of 10, Google gives you a 30% discount on your ads.
Let it fall to a 1 and Google will charge you 600% more than they charge your competitors.
That could mean you’re paying $18 for a click.
The competition is paying $3 and their ad is ranking above yours. You can’t make a profit like that.
Do Keyword Research
To run a Google ads campaign effectively you have to take some time to research what keywords to use.
Look at what the competition is targeting. Try to target words that are less competitive but still relevant.
If it’s the perfect keyword it may be worth paying $4-5 for a click. But don’t let that ad spend get out of control.
Use Google Keyword Planner to get suggestions.
Don’t forget to research negative keywords. These are words people could use with your keyword that suggest they want something very different.
If you sell “designer baby clothes” you don’t want someone who types in “free baby clothes” to pull up your ad.
“Free”, “Charity” and “Discount” are all examples of negative keywords you may not want to be associated with your brand.
The words “Sewing Pattern” might also be negative. It suggests a very different intent.
Align Everything into One Seamless Journey
The keywords you target should align with the ad copy. Targeting keywords that poorly align will lower your quality score.
For example… You’re targeting the keyword “Men’s Tank Tops”.
Your ad copy shouldn’t talk about women’s and kid’s tank tops.
It looks like the ad is out of place. Put yourself in the searcher’s shoes. Would you click that ad?
The landing page should align seamlessly with your copy. The copy offered 20% off.
They should clearly see how to redeem it on the landing page. Otherwise, they’ll back out.
That also will lower the quality score.
But when you create an alignment, that score goes up. You save money.
Analyze and Adapt
Ad campaigns require constant vigilance. Pay attention to what the data is telling you. Test your ads to maximize results.
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Get better over time. See costs plummet while conversions skyrocket.
Use Long-term Comprehensive Strategies
Want to know how to make real profits and grow your business? Think long-term.
Ads are a great way to get quick sales. But they’re also one of the most costly ways if you haven’t put more long-term marketing methods in place to:
- Retain customers by giving them a reason to come back and staying top of mind.
- Increase customer lifetime value through email marketing strategy.If you can get a customer’s email, you have the potential to achieve a 48:1 ROI by sending the new customer-relevant content, ads.And, remarketing emails.
- Increase referrals, reviews, and other promoter activity through social media marketing and email marketing.
- Improve visibility in places you don’t have to pay for a click.That includes organic search results through SEO and social media platforms with social media marketing.
Together, these are the best ways to promote products online and keep those sales coming in.
Promote Products Online. Increase Sales.
There are many ways to promote products online. But finding the best ways not only means finding the right platform.
It means learning how to maximize your results.
Regardless of which method you use, strive to stay relevant. You’ll always out-perform the competition.
Realize that ad campaigns take continual monitoring and improvement to get the best return. Test. Analyze. Make it better.
Our digital marketing agency specializes in promoting products online in using various different channels.
Contact us for your free consultation to see which platform is best for your business.
]]>Investors have way too many moments where they may regret their stakes in Musk’s companies, given he makes the related securities and several cryptocurrencies far more volatile than they otherwise would be.
One recent rumor that Musk has been emphasizing is the creation of a Tesla phone with a unique feature set.
The phone makes a lot of sense given where Tesla is going, particularly as a hedge against Apple’s rumored electric car.https://www.youtube.com/embed/vo7vvlVBCs4
Let’s explore the potential for a Tesla phone this week. Then we’ll close with my product of the week, a set of earbuds that are the most comfortable I’ve ever tested.
Tesla’s Apple Problem
Tesla and Apple have a similar approach to their respective markets, and both enjoy similar advantages.
Apple was built by a charismatic leader Steve Jobs, and Elon Musk has done a better job of mirroring Jobs’ unique approach to management and product creation than Tim Cook.
Both companies have impressive brand loyalty with their customers, exact market valuations, and several large companies gunning for them.
Tesla doesn’t do much marketing and has a history of poor quality control. While Apple has reduced its marketing substantially, it still essentially leads its market in this regard, and Apple tends to set the bar in terms of product quality.
There is a very high correlation between iPhone users and Tesla buyers. So, if Apple brings out a car that is highly integrated into the Apple ecosystem, it can take a substantial share from Tesla.
Of all the coming challengers to Tesla, Apple represents the greatest threat due to extreme customer loyalty, visibility, and sizeable marketing budget. Apple’s reserves make it a frightening future competitor to Tesla.A D V E R T I S E M E N T
Finally, smartphones are becoming keys on the new Tesla cars, and they are already integrated somewhat with Tesla’s in-car audiovisual technology. Apple would have a leg up with that integration and could break the interoperability with Tesla while driving Apple users from Telsa cars. This last is probably pushing Musk to consider doing his phone.
The Tesla Phone
The rumored phone is expected to have Qualcomm’s high-end Snapdragon 8 Series solution, colors that match Tesla car colors, operate better as a car key for Tesla autos than any other phone, and (this is the iffy part) connect to Starlink.
This last is iffy because, typically, getting a smartphone to connect to a satellite requires a large antenna and a far more powerful radio. However, if they could get it to work, it would provide a vast, unique advantage to Tesla phone users who could get relatively high-bandwidth connections years before 5G is available to them.
I think the better path would be to put the satellite connectivity into the car, which could better conceal the large antenna, and then have the phone connect through the car when a 5G network was unavailable or when you want to watch a movie (to get around data caps). Then the car gets an always-on satellite connection for remote operation and to report on attempted thefts or parking lot damage more reliably.
Last but not least, with smartphones becoming keys to cars, a Tesla phone could be further integrated with your Tesla car.
For instance, it could have dedicated buttons to lock, unlock, locate the vehicle, and scream for help using the car’s external speakers to get attention. The phone would also help the car locate you if you had the autonomous feature and wanted it to pick you up, which would be particularly handy for those of us who forget where we park.
If Elon Musk is more visionary than Tim Cook was with the Apple Watch, he’ll make those features configurable so they could work with other cars, and the phone could be a foot in the door to getting those people to buy Teslas automobiles.
Oh, and as a side note, a Tesla smartwatch that worked with the car might even be more interesting, but I haven’t heard a rumor of that yet. (By the way, there is a Tesla watch. It isn’t a smartwatch and it isn’t from Tesla. I have one, and it is pretty cool).
As far as making a phone that worked out of the box, remember that Qualcomm helped Apple with the first iPhone, and they’ve become far more capable since then. With Qualcomm’s help, Tesla starts with market-leading phone technology and would need to add the car features, which they are certainly more than capable of doing.
Wrapping Up
Tesla could be better than Apple at integrating the car and phone.A D V E R T I S E M E N T
Although neither Tesla nor Apple has proven to be great partners, Qualcomm can partner well with anyone and was successful at helping Apple get started when it was far less than it is now.
With Qualcomm’s help, Tesla potentially more than closes Apple’s phone technology advantage. Qualcomm has more car experience than Apple, given their work with car AV and autonomous driving.
Even though Tesla is light on the phone side, Qualcomm will help close that gap; on the car side, Tesla knows far more than Apple. If Tesla can get its quality up to where it needs to be — a big if given its history — they should deliver a better driver experience than Apple can early on.
In addition, the regulatory hurdles surrounding building a car are far more challenging to overcome than when building a phone, so Tesla arguably has a far faster time in the market with Qualcomm than Apple does with only its new car.
Ironically, Steve Jobs was more of a car guy than Tim Cook, suggesting the first Apple car has a very high probability of being Apple’s Zune. If that Apple car is a catastrophe, well, it would likely make not only Elon Musk’s day — but also Steve Ballmer’s since he was the father of Zune and would appreciate Apple having a similar experience.
UE Fits Earbuds
I’m not an earbud person. I have a tendency to lose them; they tend to make my ears itch, and they tend to look dorky.
UE Fits from Ultimate Ears are expensive at $249 retail (currently on sale for $169), but they have one trick that may make them worth it for you. They heat internally when setting them up, allowing the part that goes into your ear to mold to your ear for a perfect fit.
This product feels very next generation.
A few years back I got a set of similar earbuds, but you had to let the earpieces sit in hot water until they became pliant and then, before they cooled, put them in your ears for the fit. I never got around to that, so I used those earbuds without fitting, which was less than ideal.
These UE Fits take you through the fitting process as part of the setup, provide decent sound when used, and because of the very tight fit, they don’t fall out which often makes me hate earbuds (did I mention that I’m forever losing them?).
They come in three colors: Eclipse (midnight blue that looks black), Cloud (gray), and Dawn (lilac).
Be aware that only Eclipse is still available at the time of this writing, the other colors are sold out, but I think the Eclipse color is the best.
They arrive with only one pair of earpieces, but if they don’t fit, contact the Ultimate Ears folks, and they’ll send out another set in a different size for free.
UE Fits don’t have active noise cancellation, which is unusual for a product in this price class. Still, I doubt they need it with the extremely tight fit, and active noise cancellation on earbuds is always uncertain anyway.
The UE Fits are unique earbuds and a decent bargain right now if you can live with the blue/black color; though getting them by Christmas, given the shipping issues, is risky. But since they feel good in my ears, are less likely to be lost, and are a bargain at the moment, the UE Fits are my product of the week.The opinions expressed in this article are those of the author and do not necessarily reflect the views of ECT News Network.
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